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在大陸打下冷凍水餃疆土 葉惠德:有創新概念就有商機

(2008/09/05 02:39)

財經中心/綜合報導

兩岸知名冷凍食品「龍鳳企業」的董事長葉惠德,難得回到台灣,為中小企業傳授創業經,葉惠德強調,儘管大陸市場進入門檻越來越高,但台商只要有創新概念,絕對能掌握商機。

龍鳳食品在大陸熱播的廣告中,主題是一家人吃水餃,走的是溫馨路線。事實上,出生在高雄的葉惠德,原本是個窮孩子,一家人的生計全靠當碼頭裝卸工人的父親,因此,為了減輕父母的經濟負擔,葉惠德讀大學的時候,常常利用寒暑假,到台南姐夫家開的店打工,幫忙做麵條、水餃的作坊,也因此,他對做水餃的過程就非常熟悉,也奠下日後銷售水餃的基礎。

從和太太兩人晚上包、白天賣的阿德水餃子,到逐漸成長為企業,再選擇前往大陸投資,葉惠德可說是一步一腳印,他回憶說,他當時想到大陸有13億人口,一年只要1人吃1個餃子,就有13億個銷量,如果再加一個龍鳳湯圓,那銷量就更可觀了,這個市場真的很大。

果然,葉惠德1992年在上海設第一個廠,第一年就賺了,談到當年的情況,葉惠德說,第1個月營業額35萬,第2個月有100萬,到了第3年,就超過4000萬了,現在他在大陸共有6個廠區。

葉惠德在經營冷凍食品上,強調科技、創新及本土融合,面對中小企業,他除傳授創業經,也提出最中肯的看法,他表示,中國各地口味是南甜北鹹、東酸西辣,因為各不相同,所以即使是相同類的產品,也要根據每個地方的口味,做細微的調整,也因此,讓公司贏得了更多的消費者。

有財經專家預測,中國大陸在北京奧運之後,經濟會逐漸趨緩,葉惠德認為,這是全球趨勢,不過對於目前投資門檻越來越高的中國大陸,台商若想進入,自身的核心價值絕不能忘,只要有創新概念,絕對能掌握商機。

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