為了不讓集團錯過新興市場的機會,LVMH 於2017年創立了 Luxury Ventures,專門投資有潛力的新興品牌,投資金額約在 200至500 萬歐元之間。先後投資了法國品牌 Officine Universelle Buly 以及球鞋交易商 Stadium Goods 後,這次挑選的對象為紐約設計師品牌 Gabriela Hearst。
說到 Gabriela Hearst,雖說成立時間不長,卻在時尚界已經有著不錯的名氣及口碑,它的「Nina Bag」一推出就受到了網紅們的追捧,甚至連英國王妃「梅根馬克爾」都愛不釋手;因為其預定的時間長達一年,所以就算有錢也不一定買得到。而靠著包類的銷售,幫助品牌在三年內達到了營利,並在2018年11月於紐約麥迪遜大道開了第一家店。
根據《女裝日報》的消息,LVMH 的 Luxury Ventures 基金看準了 Gabriela Hearst 的未來,收購了品牌的少數股權,不過暫時未透露具體交易金額。LVMH 並承諾將會幫助 Gabriela Hearst 擴大市場。
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Look 26 Navy metallic linen double breasted shawl collar blazer. Navy satin face linen silk bias tank. Navy metallic linen paperbag waist wide leg trousers, Set of three 18k gold rings with faceted lapis lazuli. Walkwoman clutch in polished metal with eject button in lapis lazuli with case in black crocodile. Black velvet lace-up sandals. #gabrielahearst
Gabriela Hearst(@gabrielahearst)分享的貼文 於 張貼
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HRH the Duchess of Sussex, Meghan Markle carries the Nina Bag in Cognac while visiting Birkenhead with the Duke of Sussex #gabrielahearst
Gabriela Hearst(@gabrielahearst)分享的貼文 於 張貼
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“The idea with every single piece I design is that what we create today, you can still wear 10 years from now. For all her success, Gabriela Hearst remains a niche business, for now...Hearst has a vision for an empire, but unlike dinosaur fashion houses who make trend-based decisions to turn fast profits, she’s in no rush. “We have a saying in Uruguay: ‘Irse despacio por las piedras’, which means, ‘Slow down when you’re going over stones.’ The two things I ask about every decision are: ‘is this sustainable and environmentally friendly?’ and ‘is this good for the long-term view?’ Because this is an endurance race.” Thank you @financialtimesfashion @civilianjournal! #gabrielahearst
Gabriela Hearst(@gabrielahearst)分享的貼文 於 張貼
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